Chief Marketing Officer (CMO) - BRI Finance (CAR) Pekanbaru

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance (CAR) in Pekanbaru and lead the strategic vision for financial services marketing in one of Indonesia’s most dynamic regions. This is a unique opportunity to drive growth, innovation, and customer satisfaction for BRI Finance (CAR) in Pekanbaru.

As the CMO, you will be responsible for developing and executing marketing strategies that align with the company’s goals and the specific needs of the Pekanbaru market. You will work closely with cross-functional teams to ensure that marketing efforts are integrated with sales, product development, and customer service, leveraging tools like Google Analytics, SEMrush, and CRM systems such as Salesforce or HubSpot.

Mandiri Andalan Utama is a leading financial services provider with a strong commitment to excellence and customer-centricity. Located in the vibrant city of Pekanbaru, you will have the chance to make a significant impact on the financial services landscape in Riau.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies that drive customer acquisition, retention, and loyalty for BRI Finance (CAR) in Pekanbaru.
• Lead a high-performing marketing team, providing guidance and support to achieve departmental goals.
• Conduct market research and analysis to identify trends, opportunities, and competitive advantages.
• Oversee digital marketing efforts, including SEO, PPC, social media, and content marketing, using tools like Google Analytics and SEMrush.
• Collaborate with sales, product development, and customer service teams to ensure marketing efforts are aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaigns that deliver measurable results.
• Monitor and evaluate marketing performance metrics, providing regular reports to senior management.
• Stay updated with industry trends and best practices in financial services marketing.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role such as Marketing Director or CMO.
• Proven track record of successfully leading marketing teams and driving growth in financial services.
• Strong understanding of digital marketing strategies and tools like Google Analytics, SEMrush, and CRM systems.
• Excellent communication, leadership, and strategic thinking skills.
• Certifications in digital marketing (e.g., Google Ads, HubSpot, or Meta Blueprint) are a plus.
• Familiarity with the financial services industry, particularly in Indonesia, is highly desirable.
• Ability to work effectively in a dynamic and fast-paced environment.

🛠️ Keahlian

Lowongan Terkait